Volvo - XC60 White Campaign
The process: No ideation here, but plenty of problem solving. Volvo briefs always came with a pretty thorough campaign book and we would create new assets for the dealerships here in the states. This idea was a lot of fun, speaking to how fast the car can slow down.
The insight: Too many people think car performance is about going fast when it’s most important for a car to keep you and yours safe.
