Volvo - 2023 Holiday Sales Event
The process: Volvo is a well-oiled machine of a client. So, most of the writing just happens. Lucky for me, though, the radio always required more story-telling, and I got to do my own thing for a few days at a time. Always a pleasure putting together the pieces for my Swedish friends.
The insight: During the Holidays, there’s a spike in car accidents. Hopefully, we help people celebrate a little safer with a Volvo.