Volvo - 2023 Holiday Sales Event

The process: Volvo is a well-oiled machine of a client. So, most of the writing just happens. Lucky for me, though, the radio always required more story-telling, and I got to do my own thing for a few days at a time. Always a pleasure putting together the pieces for my Swedish friends.

The insight: During the Holidays, there’s a spike in car accidents. Hopefully, we help people celebrate a little safer with a Volvo.

 

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