Ken Garff - Listening changes everything
The process: This idea was based on the evidence that someone had indeed listened—the moment common ground had been found. Dozens of scenarios and scripts were discussed and written. I was there for casting, costuming, location scouting and production.
The problem: Instead of listening to the needs of car buyers, salespeople have a reputation for, hey, selling. Ken Garff’s whole brand is based on how they truly listen to what Joe and Jane Jones are looking for in a vehicle.
TElevision & Preroll
Every three months for three years, we concepted a whole new campaign based off of the Ken Garff line, “We Hear You”. We routinely pitched half a dozen concepts, each with multiple headlines.
After two nearly two years, the premise of this campaign was the first (and only) concept to make the clients laugh during a pitch meeting.