HOSTESS SNACKS - social media

The process: Together with my AD, CD, and a whole list of other D’s, we constantly threw ideas on the metaphorical wall to come up with literally great ideas. We experienced a lot of pain and loss at the hands of legal departments, but really grew as (patient) creatives.

The problem: After a summer of tumultuousness on both the client and agency side, there was no way but up as we helped the brand not only create cool stuff, but engage in conversation, too.