Hold onto dear life
The process: My first big-boy campaign! This was a huge learning opportunity for me. Lots of scripts and revisions and tweaks, all within a super small agency. Looking back, lots I would change. But still a highlight for my career, even though these spots can be a real downer.
The problem: Hold onto Dear Life is an organization in Utah dedicated to educating parents on how to keep their kids safe. After running the same ads for 20+ years, they decided it was time to shoot more that could leave just as big of an impact.