DEFY - Summer Break

The process: Shower ideas just feel so right, right? This idea came to me late one night, and then my fellow creatives helped shape it. Bringing together the thoughts of getting kids off devices and the upcoming summer break felt too fun to be true, so luckily, it happened anyway. Boy, did we have fun bringing this to life.

The problem: With school ending and temperatures rising, kids are choosing to forego playing outside to play more on screens in the air conditioning.

 

Preroll

Creative Director - Rich Kolopeaua // Art Director - Adam Fulton // Director - Jared Harris

 

Dynamic social

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